Abstract: Open-domain Keyphrase extraction (KPE) on the Web is a fundamental yet complex NLP task with a wide range of practical applications within the field of Information Retrieval. In contrast to other document types, web page designs are intended for easy navigation and information finding. Effective designs encode within the layout and formatting signals that point to where the important information can be found. In this work, we propose a modeling approach that leverages these multi-modal signals to aid in the KPE task. In particular, we leverage both lexical and visual features (e.g., size, font, position) at the micro-level to enable effective strategy induction and meta-level features that describe pages at a macro-level to aid in strategy selection. Our evaluation demonstrates that a combination of effective strategy induction and strategy selection within this approach for the KPE task outperforms state-of-the-art models. A qualitative post-hoc analysis illustrates how these features function within the model.